Meet the ASB Team
David Schuler
President
Laura Schuler Shade
Vice President
Jim Schuler
Operations Manager
Robert Colin
CFO
Josh Briscoe
Controller
Brad Benson
General Counsel
John Bradshaw
Superintendent
Ryan Chew
Superintendent
Greg Dietz
Superintendent / Building Code Specialist
Gary W. Renfro
Head of Quality Assurance Superintendent
Michelle Gaylord
Executive Assistant
Alishia Schad
Customer Support Coordinator
Stella Crowe
Accounts Payable
David Schuler
President / Manager
Background
Born and raised in Floyds Knobs, Indiana. Graduated from Floyd Central High School. I grew up in the residential home building business.
Favorite Activities
I enjoy spending time with my family, friends, reading, farming, and supporting charities within our community to make it a better place.
Heroes
My father is my hero. At a very young age, he instilled in us that loyalty, honesty, and hard work are the keys to success. He taught me to never give up on a task and always complete what you start to the best of your ability. He also taught us to be humble and that doing the right thing is not always easy, but is essential to long-term success.
Different Hats I Wear
Guiding the future of ASB, motivating our team members, and supplying them with the knowledge and tools needed to succeed in their roles within the company.
Most Outstanding Thing ASB Does
I feel that our customer service is unrivaled. We truly care and go above and beyond before, during, and after the sale. We have a dedicated team member focused on customer care after the sale. That is how important our customers are to ASB and the Schuler family.
Teamwork at ASB
ASB team members are like family. We work together and our families play together. When a team member needs help or is having a bad day, the rest of the team jumps to help them out. Most companies pay lip service to this kind of environment, but we truly have it. There are currently 5 Schulers involved in ASB.
How ASB Instills Confidence in Our Customers
References and reputation say more about our company than any single thing I could tell prospective customers. Trust is based upon actions. That is why actually doing the right thing day in and day out is so important. We have been building homes for over 30 years now in our hometown.
Laura Schuler Shade
Vice President
Background
I was born and raised in Floyds Knobs, Indiana. I graduated from Providence Catholic High School and attended Indiana University Southeast.
Favorite Activities
I enjoy spending time with my husband, Billy and our 4 children. We love the outdoors.
Heroes
My Mother and Father are my heroes. Their commitment to raising myself and four siblings with family values that all five of us carry on today is simply amazing.
Different Hats I Wear
I am the first person a potential customer meets when they are planning to build a custom home. I introduce the customer to ASB and discuss their goals and how ASB can help them achieve their goals. I work with customers to have plans drawn to meet their needs all the way through the process of signing the agreement. At that point we phase into the designing phase of customizing colors and style. I work alongside the superintendent to make sure all the details come together. My job is to take the pressure off of the client on a project that may seem overwhelming to accomplish.
Most Outstanding Thing ASB does
The most outstanding thing ASB does is align our core values and goals day in and day out. We stand for what is right and because of that we are successful.
Teamwork at ASB
No one person can make ASB successful. Our entire team working as a family the way dad taught us makes ASB successful.
How ASB Instills Confidence in Our Customers
ASB follows through in what we say we are going to do. We stand behind our word and our reputation reflects that. Honesty is an understatement. It is our #1 core value.
Jim Schuler
Operations Manager
Background
I grew up in Fredricksburg, Indiana and attended North Harrison High School. I graduated from Rose -Hulman Institution of Technology with a Civil Engineering degree and pitched for the baseball team. I first started my career in the oil fields of West Virginia. After 4 years, my wife and I moved back home to be close to family and start my career at ASB.
Favorite Activities
My best days are spent with my wife, Chasity, and our two children. My favorite thing to do is anything that involves them. I also enjoy deer hunting, time spent outdoors, paintballing, and mowing grass.
Heroes
My heroes would be my wife, Chasity, and my Mom and Dad.
Different Hats I Wear
I manage the overall workflow of the company. At any given time, I have to know the status and prioritization of every job, pre-construction, during the build, and after closing. My hand is on the pulse of every employee, sub-contractor, and supplier to make things go as smoothly as possible. No employee at ASB is more important that the next, and we all make a great team.
Most Outstanding Thing ASB does
ASB stands behind its product and puts the customer first, even after closing.
Teamwork at ASB
I get compliments from our customers about how first-class our organization is. The best compliment I have ever received was when one customer asked if we were hiring.
How ASB Instills Confidence in Our Customers
Our team has many decades of combined experience. Simply sharing that knowledge ensures the customer that they are in good hands. I always enjoy sharing the “why” behind each step in our process.
Robert Colin
CFO
Background
I was born in Southern Indiana. I graduated from Indiana University Southeast with an Accounting Degree and a music minor. I am now a CPA.
Favorite Activities
I enjoy being active with my family, my wife Ann, children Joseph, Hanna, Emma, and William. I also coach a youth baseball travel team.
Heroes
My Grandparents Price and Glen Ransdale who have been married 75 years.
Different Hats I wear
The Chief Financial Officer is responsible for the financial direction of the company.
Most Outstanding Thing ASB does
Our main objective at ASB is to provide the most outstanding product to our customers and the best customer service before, during and after construction of their dream home.
Teamwork at ASB
As with any highly accomplished endeavor, it takes all team members on the same page and pulling in the same direction to be the greatest.
How ASB Instills Confidence in Our Customers
We strive to provide a very hands-on approach and to communicate to our customers that we are here for them.
Josh Briscoe
Controller
Background
I grew up in Ramsey, Indiana. I attended North Harrison High School and graduated from Indiana University Southeast with a degree in Finance and Economics.
Favorite Activities
My favorite activities include being with my family, playing golf, reading, and travel.
Heroes
My parents. They act as such great examples for their children through their love, hard work, and encouragement over almost 50 years of marriage.
Different Hats I wear
I manage accounting and for ASB and our developments. I’m
charged with process improvement and implementation along with general IT and software issues. I also research new opportunities and projects, while helping with planning.
Most Outstanding Thing ASB does
We provide knowledge gained over almost 30 years of homebuilding and stability in knowing we will be around in the future.
Teamwork at ASB
The teamwork is outstanding. Everyone is always willing to help fellow coworkers and customers with any needs.
How ASB Instills Confidence in Our Customers
We instill confidence through giving thoughtful and insightful answers and advice.
Brad Benson
General Counsel
Background
I was raised in New Albany. After graduating from Indiana University Southeast with a Bachelor of Science in Business Marketing and Management, I attended Indiana University Robert H. McKinney School of Law in Indianapolis.
Favorite Activities
I enjoy spending time with my family, friends, and attending/watching sporting events.
Heroes
My parents. I am beyond fortunate to have been raised by my parents, who instilled the cores values in me that make me the man I am today.
Different Hats I Wear
In general, I am responsible for all legal and compliance issues related to ASB. I also coordinate new development purchases and approvals (zoning, utilities, etc.).
Most Outstanding Thing ASB does
Albeit the homes themselves are amazing, I believe the most outstanding thing ASB provides is our customer service.
Teamwork at ASB
As cliché as it sounds, ASB is truly a family. We understand that we could not provide the homes and services without working together.
How ASB Instills Confidence in Our Customers
We make sure we are accessible and responsive to our customers while being meticulous throughout the home building process.
John Bradshaw
Superintendent
Background
Indiana University; United States Army Sergeants Major Academy Class 57; Active Duty, U.S. Army, March 1986 – April 2010.
Favorite Activities
I enjoy hunting and helping others.
Heroes
My Father.
Different Hats I Wear
As a superintendent you wear many hats from interacting with buyers, coordinating schedules and sub-contractors, weatherman (predicting when the rain may or may not come), as well as working together with other team members to ensure each and every home is delivered to every buyer as if it were our own. During these challenging times this has been daunting at times, but this team has done what it takes to deliver a quality home to our customers.
Most Outstanding Thing ASB does
We are completely honest and deliver the best home for each customer at the price point they need.
Teamwork at ASB
We work together like a family.
How ASB Instills Confidence in Our Customers
We engage our customers daily and weekly from beginning to completion of their home. We are always honest and follow up on their questions. We understand that this is their home and not just a house.
Ryan Chew
Superintendent
Background
I am from Floyds Knobs, Indiana and graduated from Floyds Knobs High School.
Favorite Activities
I enjoy spending time outdoors, and with family and friends.
Heroes
My heroes include my parents, grandparents, and especially my wife, Kelsi.
Different Hats I Wear
My primary role as superintendent is monitoring the home building process while following our Quality Assure procedures. I work with the trades and team members to deliver a quality product we are all proud of.
Most Outstanding Thing ASB does
ASB goes above and beyond to ensure that its customers have a relatively easy and low pressure experience while still getting the high quality product they envisioned. One of the ways we try to achieve this is by genuinely caring for our clients’ interest, not just our own. Often, you will hear the phrase “What would you do if it were yours?” being asked in the ASB office and on job sites. That is the way ASB team members are trained; to treat every home as if it were their own. This helps establish a mindset that keeps the customers best interest in mind, and it shows in the final product.
Greg Dietz
Superintendent, Building Code Specialist
Background
Lifelong resident of the Speed/Sellersburg Indiana area. Retired Fire Chief. Former Building Commissioner/Planning Director of the Town of Sellersburg. Certified as a Residential Building Inspector through the International Code Council. Former board member of the Indiana Association of Building Officials. Current board member of the South Central Regional Airport Authority.
Favorite Activities
I love fishing, boating, camping, and time on the beach with the family.
Different Hats I Wear
As a Superintendent, I review lot and building plans. I also coordinate with our trade partners to ensure that the home is built to meet the plans. I meet with buyers to review their new home with them and assist them with any questions or concerns they may have. I also make sure all material and workmanship are of the highest quality.
As a Code Specialist, I ensure the home is compliant with all applicable codes. I attend continuing education classes in code compliance, and work with other superintendents and local municipal officials on code interpretations.
Most Outstanding Thing ASB does
All employees and trade partners ensure that your home is high quality, and the process is enjoyable for the customer.
Teamwork At ASB
There is one common goal among employees. It is to always be helpful.
How ASB Instills Confidence in Our Customers
First and foremost, we are here to assist with questions and concerns from start to finish and beyond. We are honest with our answers and follow through on our obligations. We want your new home to be a great experience.
Gary W. Renfro
Head of Quality Assurance Superintendent
Background
I have lived in Southern Indiana for most of my life. I graduated from Jeffersonville High School. I am a second-generation in the business at ASB. I am proud to be married for 42 years and my wife and I have 3 children and 3 grandchildren.
Favorite Activities
I enjoy the beach, fishing, and watching college sports.
Heroes
Both of my parents.
Most Outstanding Thing ASB does
Quality and customer service are the most important things – and we always do the right thing.
Teamwork at ASB
Enables things to be completed in a professional and organized way.
How ASB Instills Confidence in Our Customers
ASB builds it the right way, on time, with professionalism. In follow-up calls, ASB has a dedicated service professional who makes sure the customer need is satisfied and completed in a timely manner.
Michelle Gaylord
Executive Assistant
Background
I have lived in Southern Indiana all my life. I was raised on the family farm in Floyds Knobs which instilled dedication and hard work in all I do. I attended Floyds Central High School before transferring to Providence High School where I graduated in 1995. I was in retail management for 15 years before coming to ASB in 2012.
Favorite Activities
I love taking a quiet moment to sit in my rocking chair on my front porch on a beautiful morning and read. Spending time with our tribe of 5 is never boring to say the least. They keep us on our toes. Time to visit the family farm to play or work is one of my favorite things to do. Sitting out on our deck which we call “The Oasis” surrounded by nature, wide range of music, company, and spirits on beautiful evenings is always a bonus.
Heroes
I have so many heroes I pull strength from. To choose one, I would have to say my father. Our family calls him “The myth, the man, the legend.” He fought to make the best out of every day that he lived. Dad taught me to fight for what I love and believe in. If you fall, get back up, dust yourself off, and try again. One of his favorite sayings or quotes, “this too shall pass,” has helped me see the light at the end of a struggle more times than not.
Different Hats I Wear
I provide high-level administrative support throughout our team. I oversee all accounts payable/receivable for our Excavation Division.
Most Outstanding Thing ASB does
Honesty and Integrity
Teamwork at ASB
We all work well together. We all have our roles but also step up and help in other areas as needed. ASB is very team oriented. There is always support available if needed. We celebrate wins together and lift each other up.
How ASB Instills Confidence in Our Customers
We always follow through. Always. If I am unable to assist an inquiry or issue, I will find someone within the team that will have an answer or solution.
Alishia Schad
Customer Support Coordinator
Background
I grew up in Depauw, Indiana. I attended North Harrison High School and graduated from Indiana University Southeast with a Bachelor of Science in Business Management and Marketing.
Favorite Activities
My favorite activities include spending time with my husband and 2 sons. I enjoy being outdoors and reading.
Heroes
I have so many remarkable people in my life. If I had to pick just a few they would be my husband, parents, and grandparents.
Different Hats I Wear
I support our team with customer care and design from change orders to support with our vendors and suppliers. I also do home closings for ASB. I review purchase agreements, coordinate closing dates, and attend the closings.
Most Outstanding Thing ASB does
We truly listen to the clients’ wants and needs. We try our very best to provide a quality home and excellent customer service throughout the process of building their home and beyond. We always say if we do not meet your expectations to let us know. We strive to consistently uphold and improve all areas of service.
Teamwork at ASB
ASB works very well as a team. Our team is staffed with skilled individuals that are able to bring expertise from many different roles. We are always willing to help another team member so everyone can succeed in the company.
How ASB Instills Confidence in Our Customers
We let clients know that they can contact us any time with concerns they may have. We work very hard to give them realistic and thorough solutions in a timely manner. We understand that the home building process can seem daunting, so we do our best to make it as smooth and enjoyable as possible.
Stella Crowe
Accounts Payable
Background
I was raised in Germany and attended American schools. I moved to Ft. Riley, Kansas in 1992 with my husband and children. When my husband left the Army, we moved to Louisville, Kentucky in 1996. We moved to Sellersburg, Indiana in 2001.
Favorite Activities
Reading, traveling, and spending time with my family.
Heroes
My husband, William, for always putting his family first.
Most Outstanding Thing ASB does
A customer is not just a number. They become part of the ASB Family.
Teamwork at ASB
If you are struggling, there is always some to assist you. One Team. One Goal.
How ASB Instills Confidence in Our Customers
Excellent customer care.